MARKETING DEPARTMENT :: Business and Management Studies

MARKETING DEPARTMENTThe aim of this division is to addle sure that the strain produces effectuals that consumers would inadequacy to buy and trade.Activities of merchandise and gross revenue department at SainsburysMarket Research this type of investigate is a research that Sainsburyswould like to find if a product or a helping is suitable for theconsumers. This is because they stack find out what kind of products or work the consumers wants. Sainsburys would also like to find outabout if the product exists, if so, how would they dispense to improveit.There are two types of research Sainsburys could use 1) field of operationsresearch and 2) desk research.Promotion this is to tell the customers that the products or servicesthat is available by advertising will encourage the customers to buythe products or services by offering promotions.Sales this provides that the goods and services are suitable tocustomers that they need or want. This area of department involvesmaking sa les.This function helps Sainsburys to achieve the objectives. The counselthey give care to do this is by increase their sales so that it increasesits market region or market segment. The market research is carried outto identify the customer needs. Sainsburys also would like toincrease their image name. This is because Sainsburys would like toprovide the customers with good products so that they can fulfil thecustomer needs and increase the sales within the promotion offers e.g.get genius and get the second one free. Promotion is an importantmarketing function for Sainsburys. This is because Sainsburys wouldlike to increase the awareness, coax new customers, and increasesales and profits. The marketing function for Sainsburys takes intoaccount the four marketing mix e.g. product, price, place andpromotion.How the marketing department helps Sainsburys pile up objectives.Market research. When an organisation is in a market it is good thatyour can look at other activity in the m arket. Sainsburys is in themarket of an oligopoly and few big firms run this kind of market. Oneof the objectives of Sainsburys is to gain market share. Sainsburyswill be looking to heartbeat competitors. To beat competitors Sainsburyswill need to research and see what business activity they do compareto Sainsburys. If they research they can think of way to beatcompetitors in the market.Promotion. Promotion of products and Sainsburys plc is vital to them.Sainsburys will want everyone to know who they are and what productsthey sell. For Saisnburys to advertise products they do it throughthe marketing department. The marketing department will be expected topromote the products they sell to the correct audience.